Lorenzo Cañas doesn’t have a Michelin star like several other restaurants in the Rioja region but there’s no doubt that he’s the best-known and loved of all the local chefs. He’s always been known as a chef ahead of his time.
He revolutionized the gastronomic scene in Rioja when he opened his restaurant La Merced in a palace on calle Mayor in the old quarter of Logroño in January 1983, about the time I moved here. Pre-Lorenzo restaurants here offered the hearty fare of the region – baby lamb chops (chuletillas de cordero), vegetable stew (menestra de verduras), a white bean potage (pochas), chickpeas (garbanzos), white asparagus and several kinds of grilled fish, all served in rather unpretentious surroundings. Some people here say that the food was usually thrown on your plate rather than served. Lorenzo literally brought to the table his vast experience as a chef and diner at the best tables all over Europe, taking dining to a higher level in his gourmet restaurant with classical music, fine art hanging from the walls, porcelain dishes, linen tablecloths and a huge underground wine cellar stocked with mostly Rioja but also wines from other regions in Spain and many from abroad, especially France.
He was trying to bring the best in fine dining to our little region.
Most of his customers were businessmen like me with expense accounts from wineries and visitors from big cities around Spain. Sadly, most of the locals didn’t understand what he was trying to create. It wasn’t the cost of the meal but rather the modern twist on our regional cuisine that turned people off. Here, most diners preferred simplicity of style, food like their mothers used to make in the village. I always thought it funny that people wanted to be seen driving Audis and BMWs but would rather eat in a local tavern.
The recession of the late 1980s slowed business down, especially from the wineries, and by the mid nineties Lorenzo decided to close La Merced. He didn’t go away, though. Realizing that even though Riojans didn’t appreciate a fine dining experience on a Friday or Saturday evening, they were prepared to pay big money for their children’s christenings, first communions and weddings, as well as for government-sponsored awards dinners, so he reopened La Merced in a huge new facility on the outskirts of Logroño as an events caterer and has been going full speed ahead ever since.
Two weeks ago, our local newspaper LA RIOJA took a big stand at San Sebastian Gastronomika, one of the world’s foremost gastronomic congresses. The paper invited me along to cover the event from a ‘foreigner’s’ perspective. Each day for three days, a lunch was prepared for chefs and journalists by a famous Riojan chef – Francis Paniego of Echaurren, Ignacio Echapresto of La Venta Moncalvillo (each of these with a Michelin star) and of course, Lorenzo Cañas.
All three meals were very good but all of us from the newspaper agreed that Lorenzo blew the others away.
A humble man not satisfied with his effort in San Sebastian (although I thought that his cod in tomato sauce was the best I had ever tasted) Lorenzo decided to invite us for lunch last Friday at La Merced, serving the same meal as in San Sebastian.
It was even better than the time before, and all the more amazing because Lorenzo is capable of serving that kind quality to three hundred people at a time.
Lorenzo spent several hours during and after the meal answering questions and reminiscing about his 40-plus years of experience. His only admission of any prestigious achievement was showing us his book of VIP guests, filled with words of admiration from heads of state, ministers, actors, actresses and other celebrities. The walls of his private dining room are covered with awards and certificates of membership in the most famous gastronomic societies in the world.
I feel sorry for friends who visit us here – we can take them to great tapas bars, local holes-in-the-wall and Michelin-starred restaurants, but to eat a Lorenzo Cañas meal you have to be invited to a first communion or a wedding!
Oh, I almost forgot about the wines:
Lealtanza white 2012 (Bodegas Altanza)
Tobelos crianza (Bodegas Tobelos)
Tahón de Tobelos reserva (Bodegas Tobelos)
Sorry for not including any tasting notes – I was too busy enjoying the food!